Why “Book Rust”? Where does the name come from?

  • It was one of the few 8-letter domains with “book” in it that was free.
  • Rusty books – that’s kind of a nice name, like the dragons’ names in How to Train Your Dragon.
  • The Capital of Romania is Bucharest. It’s quite a similar name to Book-A-Rest vs. Book – Rust. Why not be a bit patriotic, even if it’s just for how it sounds?

The books below don’t necessarily mean much to me just because I’ve read them one or more times, but because of what I’ve taken from them.


Why Rereading Books and Rewatching Movies Is More Fun Than Expected – The Atlantic:

But a new study suggests that this notion that having already seen it—or read it, done it, visited it—automatically precludes a second go-around might be mistaken. Repeating something, it turns out, “may turn out to be less dull than people think,” writes Ed O’Brien, the author of the study and a behavioral-science professor at the University of Chicago’s Booth School of Business.


„One day, when you least expect it, you are going to crash into someone who is going to be so soft and gentle with your heart, and you are going to be so glad you kept it open. You are going to be so glad that you continued to fight for it that you chose to believe it deserved more.”

(via Bianca Sparacino (@rainbowsalt) • Instagram)

Writing is wonderful. Thanks to the generation effect, it helps you better remember what you read—even if it’s just by taking notes—and is good for your mental health. Building a writing habit is one of the most powerful things you can do for yourself as a maker.

via: Writing is the best personal growth tool – Ness Labs »

I only know of one superpower, but it applies to everything: consistency. Do anything consistently for a long time (meaning multiple years), and you’ll be good at it.

Don’t worry about quality until you’ve mastered consistency. Lifting weights for 10 minutes every day beats the heck out of lifting weights for 2 hours twice a month.

Consistency beats quality – Mike Crittenden.

One of the biggest things holding people back from doing great work is the fear of making something lame.


Imagine if we could turn off the fear of making something lame. Imagine how much more we’d do.

Early Work

Just as it is almost proverbial that, if you want any business done for you, you should ask a busy man to do it, and not a man of leisure, so it is the laborious scholar, who is working hard at languages, who picks up, nay, actually reads and studies more of other subjects than the rest of his fellows at school or college.

Reverend W. J. Kennedy, who was the Inspector of Schools for Lancashire and the Isle of Man in Britain, 1856

@AlexAndBooks_: If you’re overthinking, write. If you’re underthinking, read.

(via 1, 2).


Don’t wait for someone else to take responsibility. Don’t wait for perfect. Don’t wait to find this exact situation in the manual or in history.

Use your best judgment.

UYBJ | Seth Godin’s Blog


“Reading is a basic tool in living of a good life.”
Joseph Addison


“If you do something like read a lot of books and talk to a lot of people, you can learn almost anything.” – Elon Musk


“Tell me the books you’ve read twice and I’ll tell you who you are.” – Prado @pradologue


“I am not sure that I exist, actually. I am all the writers that I have read, all the people that I have met, all the women that I have loved; all the cities I have visited.”

Jorge Luis Borges


Barry Schwartz:
“If you want, I can license variations of Rusty[words-go-here], if you need an excellent domain. Like RustySEO, RustyDesign, RustyFood – you know it makes for a good name. ;-P” – Google Says Keywords In Domain Names Are Overrated